One of the ways of helping dogs in shelters and rescue centers is through online networking. Shelters mainly rely on word of mouth to search for potential adopters for their animals. However, if you have some social media, graphic design or web design skills, you can volunteer to help network dogs in need online so they can find new owners faster. Here are some tips to help you get started:
Provide As Many Personal Details As Possible
When networking dogs online, you have to be as personal as possible. Provide as much information as possible so that online users can share the info on Facebook, Twitter and other social networking platforms. The wider the info is shared, the faster a dog in need will find a new adopter.
Besides his photos, include details such as age, breed, location, history as well as the events that may have led the dog to his present state. If you’re networking a senior dog or a dog with special needs, be sure to also include the groups that can help such dogs find homes. Doing so will certainly make the animal stand out, making it easier to find a new home for him.
Be Wise When Choosing Statistics To Post Online
People tend to connect better with smaller numbers. On the other hand, big numbers and daunting statistics tend to be overwhelming and they don’t compel people to help as much. Because of this, you have to be very careful when choosing statistics you use for online networking. It’s much better to say save 1 dog instead of 50 dogs.
Sure, there are millions of dogs out there that need homes, but sharing big statistics won’t solve the problem. On the contrary, it makes the problem appear hopeless. Therefore your aim while networking should be to inspire online users to make a difference in the lives of these animals in need, however small their contributions are.
Less Is More In Online Networking
Networking more than one dog at a time can be counterproductive in the long run. So, don’t go about sharing 50 to 60 photos of dogs in cages daily as it only makes readers feel sad and hopeless. It’s the personal stories of individual dogs in need that generate most interests and shares online. This makes it easier for them to get sponsored or adopted. When your chosen dog gets a new home, you can start networking for the next one.
Create Compelling Visuals
If you want your networking video to get millions of views and shares online, you have to make it compelling, inspirational and emotional. When you appeal directly to people’s hearts, your video is more likely to be shared more, making it easier to network your chosen dog effectively.
Similarly, the photos you post online should be compelling enough to create interest in the dog. You should also add a name (if possible) and a great message to accompany the visuals.
Overall, great photos and videos, personal details, funny taglines and emotions work very well when it comes to online networking for shelter dogs. Boost your networking efforts with the above tips and make a difference in the life of that needy dog in your local shelter or rescue.